Walmart planning to launch video streaming service in India to take on Amazon Prime
- Walmart’s Indian subsidiary, Flipkart, is planning to launch its video streaming platform in India.
- Flipkart is likely to launch its its video streaming service in India in September ahead of the festive season.
- In the beginning, Flipkpart would license content from video streaming platforms such as Walt Disney and Balaji Telefilms.
Walmart's Indian subsidiary, Flipkart, is planning to launch its video streaming platform in India in the coming months, escalating the fight with the rival Amazon, which offers Prime Video video streaming service in the country as a part of its Prime membership plan along with other services such as Prime Music and Prime Reading.
Flipkart is planning to roll out its video streaming service for the members of its Flipkart Plus loyalty program around September this year year, which is the peak season for Diwali shopping in the country, people familiar with the matter told the publication. The service is in the beta testing phase at the moment.
The report further suggests that unlike Amazon Prime Videos, which offers award-winning shows like The Marveleous Mrs Maisel and Jack Ryan, and local content like Comicstaan, Flipkart won't offer any original content in India. Instead, it would license content from video streaming platforms such as Walt Disney and Balaji Telefilms. The company, however, could add in-house content later.
Apart from the original content, another way in which Flipkart's video streaming platform would be different from Amazon Prime would be in terms of the subscription fee. Amazon charges a yearly subscription fee of Rs 999 and a monthly fee of Rs 129 for its Prime membership. Flipkart Plus video streaming service, on the other hand, will be free just like its loyalty program. Customers can become members of Flipkart's loyalty program by collecting 300 super coins. These super coins can then be exchanged for booking flight tickets, food delivery, cab rentals and subscribing to its upcoming video streaming service.
Separately, Amazon is planning to launch its food delivery service in India - a move that will not only help the Seattle based tech giant to expand its user base in India but also compete with local food delivery giants such as Zomato and Swiggy. The company is planning to add food delivery service to its Prime membership plan and it is planning to launch the service in India around September. The company is also in talks with UberEats to launch its food delivery service in the country.